Image: JWN The bold assertion: Canada’s oil and gas industry long ago lost control over the opposing narrative forces that have shaped the worldview of its oilsands sector. Sadly, that worldview includes much of Canada. The consequence of such narrative loss: a sector constantly reacting to competing narratives expertly controlled by outside forces much more proficient at storytelling than we have been. The resulting context: Canada’s global reputation as a clean and conscientious energy producer is imperilled – and the consumer brand and trust value of millions in oilsands-focused tech innovation investment toward cleaner and greener barrels is lost. The sad reality: many great stories that should’ve been told haven’t been communicated and their value in constructively shaping perspectives and dialogues will never be recovered – nor will the economic aspects of lost narrative control – particularly narratives to which provincial and federal politicians pay attention. But from the once-bitten-twice-shy-department: an opportunity to not mishandle the positive effects of the largest infrastructure investment in Canadian history and its effect on the re-genesis of Canada’s natural gas economy. This includes defining Canada’s place in a global industry rapidly shifting toward gas as a transition fuel within international climate contexts. The […]
